Roblox Q1 2026 — bookings hit $1.4B, adult DAU is the new story

Bookings up 22% YoY, but the structural story is the 17+ DAU cohort, which is now 41% of total.

By TechArenaZone Staff·April 27, 2026·5 min read

Roblox Q1 2026 bookings hit $1.4B, up 22% YoY, ahead of the $1.32B sell-side. The structural story is not the bookings line — it is the demographic shift. The 17+ DAU cohort is now 41% of total daily users, up from 27% two years ago.

The 17+ ARPDAU is materially higher than the under-13 cohort, and the engagement minutes per session are 38% higher. Watch the H2 ad-revenue rollout — Roblox finally turned on third-party programmatic ads in Q1.

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